Coloured cardboard

Standard

With Easter just over a few days away,  most people’s attentions will be turning to preparations for the holiday. March, each minute sweeter than before.  I think it is  the time to plan an Easter.

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And who would not want to get before Easters postcard with an egg in place of a soulless text message?

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This early twentieth century postcard was printed using colour lithography, also known as chromolithography. In the mid to late 19 century, at the height of commercial colour lithographic printing, colour lithographs began to be known as chromolithographs. The term colour lithograph was then reserved for the work of artists or “up-market” prints. Commercial chromolithographs were often made with a stipple technique giving them a dotted appearance. Making a colour print required a separate stone for each colour to be printed.

United coloured cardboard !

Yes, postcard 🙂 as the postcard career began 30 November 1865 year. German postal official Dr. Heinrich von Stephan submitted a proposal for such an object, which was then fiercely debated and not executed in North Germany until July 1870, a year after Austria introduced the postcard to their country. Within two years, variations of the postcard had quickly spread across Europe. Canada introduced the postcard in 1871 and the United States introduced officially issued postcards in 1873. In 1875, delegates of  the 22 countries met in Switzerland as the General Postal Union and established a standard postage rate and government issued a card to be exchanged between countries in the union; four years later they renamed themselves the Universal Postal Union. The first regularly printed card appeared in 1870, a historical card, produced in connection with the Franco-German War. The first advertising card appeared in 1872 in Great Britain.Cards showing the Eiffel Tower appeared in 1889. A Heligoland card of 1889 is considered to be the first multi-coloured card ever printed. Before the widespread adoption of the telephone, the new postal cards facilitated communication through the quick, efficient, and low-cost exchange of brief messages, without the need of formal stationery, envelopes, and postage stamps.Unlike formal, written letters, postcards demanded only minimal levels of literacy, and their introduction helped democratize the act of correspondence by bringing it within reach of all but the very poorest.  For several decades, cards were the most popular and efficient form of communication by which people could arrange meetings and dates, advertise products and services, place orders with merchants, and keep in touch with family and friends, often over great distances.

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We all know that Easter traditions include chocolate eggs, bunnies and hot cross buns, going to church, giving chocolate eggs.

But did sending cards become one? 🙂

 Wish You Good Egg & Easter Cards

  Happy Easter

gg

I’ll be back soon

Ella

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About conservationwithella

Hello, I'm Ella, Art on Paper Conservator & Preservation Manager at Glasgow University Archives and Special Collections. This blog is a walk through my daily life, work, arts & crafts history, my discovery that everything in my life is enough to be a continuous source of reflection. I started blogging to entertain myself but I hope you enjoy it too. I'm sure you agree, that Life without art is nothing. :)

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